One of the main problems encountered in creating a new Instagram profile is the definition of a Username that is effective but above all that it does not appear already in use.
How many times has it happened to you to go by trial and error and in the end to "adapt" to a User you were not fully satisfied with?
With today's article we want to shed new light on an aspect that is fundamental for the success of a profile, but which too often is outclassed by other factors.
Are you ready? Let's go!
Before letting ourselves be held back by some problems that could get in the way, there are a series of questions to which it is useful to find an answer so that the final result is satisfactory:
1. What do I want to tell?
2. Does the name I have chosen represent me?
3. Is it easy to remember?
Trivially, the first step requires some awareness about the use that you want to make of the profile. There are many Instagram profiles that combine the story of their daily life with a passion or work that is, then, really the reason why they reach notoriety on social networks.
To make it easier to understand this, let's see an example:
I know a place
The Instagram profile “Conoscounposto” is managed by a Caterina Zanzi, a Content Creator who created a format who, starting from his passion for "testing" restaurants and particular places in Milan, has been so successful that he has always adapted to new contexts, up to the now famous "Conoscounoracolo" of the pandemic period.
The basic goal, however, has always remained that of give advice and suggestions on the Milanese places to which it is worth giving a chance, and the name clearly reveals this intent.
Knowing a place is probably the best example of Username in Influencer field: the name is a perfect indicator of contents that can be found within the profile but above all its effectiveness is due to the simplicity and therefore to the memorability of the name same.
First advice, therefore, to have the visibility we are looking for: SIMPLICITY' and linearity of the Username.
Beyond initiatives, formats or other, it is always possible that your username is already in use. What to do in this case?
Well, there are who, how Stefano Guerrera, he "earned" the Username by dint of creating other profiles that "block" the way any other person with his name, and some have ascertained this difficulty decided to play of fantasy.
Camihawke
Camilla Boniardi immediately decided that, if she became famous, it would not be for her first name.
Camihawke had extraordinary success for theEntertainment Instagram, passing from the “Carahawke”, to the “Radihake” up to the more current “Gihawkiamo”, among the most compelling stories of board games.
In this case, the probable key to success is precisely the nonsense of the name, coupled with the extraordinary ability to make that commonly used word and adapt it to every aspect and content of your profile, "building loyalty”(Even if we are not talking about a brand) its own crowd of users.
From this example we get a new piece of advice: it doesn't matter our real name, it matters MEMORABILITY that is derived from it.
What do the profiles mentioned above have in common? There SIMPLICITY OF CHARACTERS.
The more you avoid punctuation, spaces, dashes, the more the name remains imprinted.
The last piece of advice we feel we need to give is about the change of Username: as long as possible avoid changing it too often, because it could be the cause of the decrease in followers. But if this were to be deemed necessary, an advice is to maintain a constant relationship with followers, involving them in the choice and making them participate in the change.
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